WEEK 18 - ANCILARY TASK 2

My second ancilary either had to be a radio advertisment or website. i choose a radio advertisment to promote my newspaper article,because most people due to technology tend to listen to radio i.e on their way to work in their car,on mobile phones and etc. so i decided this would be my secon ancilary,as it may appeal to my audience.

Here is research on radio advertisment on local newsapaer :

"To some extent radio and newspapers have similar strengths. Both offer exceptional flexibility to planners, with short lead times, variable copy size/length and geographical flexibility among theirmost important strengths.They are both portable and personal media too, and habitual - used on a daily basis.They also come in national, regional and local versions (although we have focused here on nationalpress, because planners tend to treat this separately from the more complex localised press market).These are also both huge media – Commercial Radio (despite robust competition from the BBC) reaches nearly 32 million people each week, and average issue readership for the national press is over 33 million.But that is probably where the similarities end. This section looks at the distinctive functionalcharacteristics.RadioRadio is a “real-time” medium People listen to the radio in real time, in other words, the time when they consume it is the time when it is broadcast (it is very rare for programmes to be recorded for later listening, although a small but growing number of listeners use the internet to catch up on “appointment to hear” programmes which they have missed).For the advertiser, this means that radio messages can be broadcast at the times of day when theyare most likely to have an effect on the consumer:

• messages about road safety heard while driving
• messages about food ideas heard during meal-planning times
• messages about entertainment venues heard during “launchpad” phase (early evenings Thursday, Friday, Saturday). "
 

http://www.rab.co.uk/rab2009/showContent.aspx?id=1200

http://www.youtube.com/watch?v=QqijYXeXPbU&feature=related


After researching i found out that most radio advertisment are no longer than 60 seconds. so i decided that i would make my my radio advertisment maximum 30 seconds minum 27 seconds. it also shows from my research that most radio adverts are not that long. i also think its a great advantage because then most people would be willing to listen to it,because its short and brief. if its too long,they could get put off easily.
on the other hand, it is essential that you have a short / catchy ad so then it atracts people to want to listen to it.

WEEK 17 - PRESENTATION FEEDBACK

Feed back from my main task ,was that I had followed convention of how a newspaper should be through the use of the black and white them ,because all newspapers are have the back and white theme. Also my advertisement where the classifield is, followed conventions ,because it was a car adverts, which you normally see in most newspaper . However my newspaper was criticised in the aspect of the advertisement not being as regular adverts would be, because there is only a advert of a car, most tend to have more advertisement.

WEEK 16

Below is the final design of my poster,which i created in In-Design. i had to copy my template from my previosius  front coveer onto my poster,because its essential to have your nameplate ,from the reasearch i did. then i had to come up with a cathy phrase 'GRAB YOUR COPY NOW'. However theleadline is the most important and the photo being used because this is the main focus theaudience wold be concentrating on,so it had to be a headline that appeals to my target audience.
 whilst trying to come up with an idea of what my headline should be, i decided i wanted it to relate to my front cover artcle headline so i ended up with 'AIDS RISING RAPIDLY IN YOUNG TEENS'. this was because my front cover article was about a young teenager who had been diagnosed with Aids.

WEEK 15 - Ancilary task part 1

Here is a mood board for my first ancilary task which is newspaper posters ,that i have gathered while researching..

Here is a mood board of different local newspaper posters, as you can see the posters are mostly of text,written in bold ,with their name plate above. So with all of this research i would be able to conclude how my poster is going to come out. However looking at 'the sun' newspaper poster it not only features text but it has an image tends to be more different as this is a what i would like to layout my poster.




i further went on to produce a questionaire to see what, my audience would like to see on the poster of my newspaper article . Below is the questionaire from asking 10 people .

From my questionare, majority want text and image on the poster, because both would draw their attention,however not a lot of people from my questionaire results, realy read newspaer posters. this has ledt me to conclude that my poster would contain both text and image as it appeals to the audience.   Below is a picture of my template for my poster,whch was designed in Indesign,i decided import an image onto it,which challenges the conventions of a poster.

WEEK 14

This is two template layout on how my inside page could look,after researching other local inside page article,i decided to draw out a ,layout of how i would want my inside page to look like ,so that is what is shown above.

 My name plate is going to be in the top right hand corner, while the page number would be in the top left, my article is going to be seperated into to columns, then a side bar on the right hand side,with my colour photo on the left hand side and lastly  my classfields at the bottom of the page.

WEEK 13

I had to make changes with the headline,because previously ,my newspaper and nameplate had the same text,but whilst researching i found out that this barely happens,so i made immediate changes so that my nameplate can stand out morerather than my headline and nameplate looking the same.

So i changed the 'headline' to 'times new roman' not to sophisticated,just simple,but also attractive.

This is the inside page from 'the sun' and 'daily mail' newspaper article ,i realised that the sun newspaper had more advertisment ,and daily mail is more text based.

WEEK 12

This is my official local  newspaper. its very similar to my first layout,hardly anything has changed between the two layouts, the only difference ,like i have pointed out previously,is the classfield ,how i substituted one of the advertisment,to a community promotion to benifit the local community.