WEEK 18 - ANCILARY TASK 2

My second ancilary either had to be a radio advertisment or website. i choose a radio advertisment to promote my newspaper article,because most people due to technology tend to listen to radio i.e on their way to work in their car,on mobile phones and etc. so i decided this would be my secon ancilary,as it may appeal to my audience.

Here is research on radio advertisment on local newsapaer :

"To some extent radio and newspapers have similar strengths. Both offer exceptional flexibility to planners, with short lead times, variable copy size/length and geographical flexibility among theirmost important strengths.They are both portable and personal media too, and habitual - used on a daily basis.They also come in national, regional and local versions (although we have focused here on nationalpress, because planners tend to treat this separately from the more complex localised press market).These are also both huge media – Commercial Radio (despite robust competition from the BBC) reaches nearly 32 million people each week, and average issue readership for the national press is over 33 million.But that is probably where the similarities end. This section looks at the distinctive functionalcharacteristics.RadioRadio is a “real-time” medium People listen to the radio in real time, in other words, the time when they consume it is the time when it is broadcast (it is very rare for programmes to be recorded for later listening, although a small but growing number of listeners use the internet to catch up on “appointment to hear” programmes which they have missed).For the advertiser, this means that radio messages can be broadcast at the times of day when theyare most likely to have an effect on the consumer:

• messages about road safety heard while driving
• messages about food ideas heard during meal-planning times
• messages about entertainment venues heard during “launchpad” phase (early evenings Thursday, Friday, Saturday). "
 

http://www.rab.co.uk/rab2009/showContent.aspx?id=1200

http://www.youtube.com/watch?v=QqijYXeXPbU&feature=related


After researching i found out that most radio advertisment are no longer than 60 seconds. so i decided that i would make my my radio advertisment maximum 30 seconds minum 27 seconds. it also shows from my research that most radio adverts are not that long. i also think its a great advantage because then most people would be willing to listen to it,because its short and brief. if its too long,they could get put off easily.
on the other hand, it is essential that you have a short / catchy ad so then it atracts people to want to listen to it.